11.4.11

How Did You Attract/Address Your Audience?

The target audience for my music magazine are men of the ages 28 to 35 with a special interest in acoustic music and acoustic guitars.

The use of text and background colours that are typically seen as dark and masculine help to attract a male audience.

The only time when they are not typically manly, is when there are features on woman based articles, which need more feminine colours to suit the content.

Text and language is more mature and formal for the age targeted.  However, there are hints of informal conversational tone so it is not boring. This style also helps to form emphasis and show emotions.

It is in a clear format that is easy to read and understand for many different ages.

Images are typically manly, unless once again they are for female based features.

As I am not in the age range of my intended audience, I found it quite difficult to ensure my magazine would relate to those targeted, but I got a lot of help from conducting questionnaires.